News

Stay up to date on the latest news and trends in the marketing world

Here you will find the latest news and content from Premier Signs & Graphics and we will share the latest best practices and trends for marketing your business. Read up on what approaches have worked for other businesses and we can put it to work for you!

What’s New in Portable Trade Show Displays?

Portability is the single most important attribute of displays when you are on the hook for transporting and setting them up single-handedly. Sure, you could hire a crew for the day to handle the transportation, setup, and eventual breakdown, but who has money for that if you are just starting out? Moreover, even if you do have a larger budget, consider that portable trade show displays let you control the what, when, where, and how of your presentation. What are your options? Banner Stands Facilitate Instant Brand Presentations What do you want attendees at the trade show to take away

Read more

Custom-Printed Trade Show Banner Stands!

Customization of your signage is the key to success at any trade show. But how can you grab the attention of attendees in a convention center hall that is filled with like-minded entrepreneurs and company representatives? It is not easy, but it is possible with custom-printed trade show banner stands. Why Banner Stands? Unlike your booth, which is a stationary object that features design elements created to flow well and interact with one another, the banner stand is the type of display that can stand alone. Moreover, you can move it anywhere the trade show organizer will allow. In short,

Read more

Our Custom Printed Wall Art Is Perfect for Your Needs!

Custom Printed Wall Art

Custom printed wall art has a wonderful way of catching the eye. Select images that hold a special meaning for you. If you own a business, you might choose graphics that appeal to your customers or clients. What are your options when ordering custom printed wall art? Canvas Prints Bring Elegance to a Setting Display a canvas print with a gallery-wrapped frame display. We hand-stretch the material and artfully fold it on the back before stapling. Your options include a three-quarter-inch frame, a one-and-a-half-inch, or a two-inch setup. We can use any image you like. Choose to feature the picture

Read more

Unique Christmas Gifts for Grandparents They’ll Actually Use!

Standard Spring Theme

The holidays are just around the corner. Are you wondering what to buy grandma or grandpa? It seems that once they reach a certain age, they do not need a lot of stuff. We often hear them saying, “Just get me a card,” or “a roll of stamps is always a good idea!” But you want unique Christmas gifts for grandparents – the kind of special gift they will actually use. We have two great options here and – the best part? – you can customize these gifts with images of granddaughters, grandsons, or your entire family! Customizable 4 Seasons

Read more

Exterior Dimensional Sign St Albans VT

exterior dimensional sign st albans vt
Read more

Lobby Signs for Business

Lobby Signs for Business Have you ever gotten lost upon entering a large office building with no directional signage? You had the address for the correct building, but from there, you had no idea where to go. Maybe you forgot the suite number or didn’t know what floor the business was on. You would have been able to avoid all of this frustration if the building had adequate directory, suite and lobby signs. Vermont property managers and business owners should consider these types of signage for several reasons: Comfort – If you do not operate a concierge or receptionist desk,

Read more

Canvas Prints Wall Art

Canvas Prints Wall Art

Canvas Prints Wall Art Canvas prints wall art can be used to spruce up guests rooms, decorate corridors, and even to create a focal point in a lobby or lounge area.  Learn more how canvas prints can turn an ordinary room into an extraordinary room. Click here to download our Canvas Prints Brochure

Read more

Advertise With Banners

Banners are a relatively inexpensive form of advertising that can be displayed in your place of business or outdoors. The most important consideration is design. It needs to be: Clear Attractive Simple Easy to read The next step is to decide on the following: Placement Size Location of the banner   Indoor Banners: If the banner is going to be located indoors, the following should be taken into consideration: Placement of information Placement of graphics or photographs Color scheme Length of text Studies have shown that the most effective indoor banners utilize these techniques: The most relevant information is in

Read more

CPI (Cost Per Impression) Explained

Cost Per Impression (or CPI) is a way to measure the cost-effectiveness of your company’s advertising method. “Impression” refers to the number of times people will see or hear your advertisement. CPI is the cost or expense for marketing to potential customers who will see your advertisement. CPI is often referred to as Cost Per Thousand Impressions, or CPM, in order to make the numbers easier to manage. CPI or CPM describes the amount paid for every thousand qualifying impressions served at cost. It is still the most widely used statistic when it comes to display advertising. Advertising ROI The

Read more

Tips for Magnetic Signs

Here are a few tips that will help you with the installation and care of your magnetic signs Before affixing a magnetic sheet to a metal surface, be sure all surface paints, clear coats and waxes are cured (hardened). Clean the metallic surface and the magnet with mild detergent. Wipe with a soft cloth or allow to dry. Affix to a smooth and flat or gently curved metallic surface. Make sure the entire magnet is flat against the metal surface. Do not place over protrusions (including decals, pin striping, etc.) or concave areas. There should be no air pockets under

Read more

Use Custom Wall Graphics for a Big Impact!

Sometimes words just aren’t enough to convey your unique style and vision. We all process visual images much faster than text, and the right visuals can make your brand, message or space communicate your message in ways that text alone simply can’t. Custom wall graphics and decals aren’t just for business use; they can also be a great way to update and customize any room in your home. We can create a custom wallpaper that expresses your own unique style. You can create a one-of-a-kind space without the expense of remodeling! Custom wall graphics are a cost-effective way to make

Read more

Tips For Outdoor Signs

Outdoor signage for your Vermont business is critical and is the most cost-effective way to build your brand equity and awareness. It creates the all-important first impression and plays a huge role in getting your potential customers in the door. In addition to announcing who you are, exterior signs should draw in customers and make them want something from you.  Types of Outdoor Signs Sidewalk Signs Entrance Signs Awnings Window Signs Hanging Signs Flat Panel Signs Monument Signs Pylon Signs Outdoor signs should be placed prominently so that it is visible to as much walk-by and drive-by traffic as is

Read more

Point of purchase displays

What is a Point of Purchase Display? A point of purchase sign is a powerful promotional tool, generally placed either near the checkout counter or register in a business, or at the point of contact between the customer and the product within the store. POP signs provide maximum exposure for a featured product, event or promotion. Point of Purchase Displays are designed to catch the consumer’s eye and encourage impulse purchases, increase brand awareness, and increase revenue. Reasons to use POP Displays: Capture the consumer’s attention when they’re in the mood to buy Effective marketing without high cost Draw attention

Read more

Pylon or Pole Signage

A freestanding sign supported by a visible support structure is called a pole sign or pylon sign. You will often see these in shopping centers, car dealerships, malls, industrial parks, hotels and restaurants. Custom pole signage can help direct customers to your business by being highly visible. They are highly durable and usually made out of aluminum and steel. Pylon signs usually incorporate lighting to draw attention any time of the day and in any kind of weather. For more information please visit our products page.  

Read more

Get Customers Attention!

While you may have never really stopped to think about it, you pay attention to most of the exterior signs you see, but in varying degrees. There is a subtle language that is conveyed through all the signage around you, through the text, shapes, colors and placement. They speak to us in ways that we don’t hear, but we still subconsciously react to and process them. Some signs make us take more notice than others. Below are some examples of signs that get your attention more than others and why, which should provide you with some guidance when planning your custom

Read more

Carved Signs For A Solid Business Image

Developing a solid business image and brand is essential for attracting customers. First impressions are important. These days buyers are looking to work with companies that they feel can be trusted. Nothing says that a business has deep roots and a stable reputation in the community like a quality business sign by Premier Signs & Graphics. There are not many ways that you can instantly increase the status of your company, but having highly visible signage made for your business is one way. There are many reasons why wooden 3D signs are such a great investment in your company’s future:

Read more

Recommended Exterior Signs for Your Retail Store in Burlington

You need to get noticed if you want to run a successful brick and mortar retail store that brings in consumers and drives sales. The smart retailers out there know this starts with signage. When designing your store, quality signs are an effective and simple way to attract new foot traffic. And, the best type of signage to get customers through your door is exterior signs for retail stores in Burlington VT. That is why we have put together this guide to help you figure out what outdoor signs are ideal for your enterprise. Illuminated Channel Letters The most popular

Read more

Need Trade Show Retractable Banners in Vermont?

Every year, trade show exhibit manufacturers are coming up with new products that are designed to garner attention and to last for many years of repeated use. Update your booth with one of the more popular trade show retractable banners. They are the best suited method for getting your message out to as many conference attendees as possible in an affordable way. Why Use Retractable Banners? Retractable banners get their name from their easy portability. With just a tug, the banner easily retracts into its cassette base, so you do not have to roll it up and try to keep

Read more