Banners for Advertising

Banners are a relatively inexpensive form of advertising that can be displayed in your place of business or outdoors.

The most important consideration is design. It needs to be:

  • Clearinside-banner1

  • Attractive

  • Simple

  • Easy to read

The next step is to decide on the following:

  • Placement

  • Size

  • Location of the banner

 sign-consult-1

Indoor Banners:

If the banner is going to be located indoors, the following should be taken into consideration:

  • Placement of information

  • Placement of graphics or photographs

  • Color scheme

  • Length of text

Studies have shown that the most effective indoor banners utilize these techniques:

  • The most relevant information is in the center

  • Eye-catching, clear photographs or graphics of products

  • A small amount of positive language describing them

  • Black text on a white background

  • Text of fewer than 75 words, or two to three sentences

Creating an indoor banner allows a little more design freedom since the customer will have more time to read it. Most people lose focus quickly, so it’s important to make the banner attractive and not too lengthy. The above guidelines are a great place the start.